Milestone Sports, a sports tech company focused on connecting retailers to consumers through wearable devices, announces a new distribution partner in Fleet Feet Sports, the leading U.S. running retailer with 170 locally owned and operated stores across 37 states and the District of Columbia. Milestone Sports is based in Columbia, MD, with R&D partners in Tel Aviv.
Last fall, an initial pilot was launched in a dozen locations. Today, more than 40 Fleet Feet Sports stores are now selling the MilestonePod and using the companion marketing platform, MilestoneConnect.
“We continue to seek out products and brands that provide a unique and exciting retail experience for our customers,” said Ben Cooke, Vice President of Retail Operations for Fleet Feet Sports. “Milestone Sports meets two real needs of ours and that is the ability to help our customers run or walk comfortably, as well as help customers track when it’s time to buy a new pair of running shoes. Our staff is excited because it really helps extend the knowledge and service we provide to our customers outside of our stores.”
The MilestonePod (MSRP $24.95) is a small, waterproof device that clips onto running or walking shoes and syncs with a smart device for gait and performance insights. “This company started with the desire to support runners while also helping shop owners better serve their customers,” said Jason Kaplan, President of Milestone Sports. “We set out to create a low-cost device and platform that gives runners a high-value experience and gives retailers a new, high-value communication channel. We are very excited that Fleet Feet Sports shares this vision and we look forward to working with them as they lead the retail industry into the future of loyalty.”
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