June 15, 2017
International sports clothing brand Under Armour is likely to open 15 concept stores throughout Israel by 2020 at a cost of NIS 30 million. The US brand currently has two concept stores in Israel. The newer of the two, which was opened in the Gindi TLV mall, covers 300 square meters and cost NIS 2.5 million to open. The first store was opened a year ago in the Tel Aviv port. Under Armour products are also sold exclusively at Get Pro, the Under Armour importer for Israel, at sporting goods chains, and at Hamashbir Lazarchan.
According to Under Armour Israel marketing manager Rony Ginzburg, the company has decided on a general expansion in Israel. 15 stores are slated to open in the coming three years, including stores in the BIG shopping mall in Beer Sheva and in Netanya next to the city’s football stadium this year. All of the new branches will be operated as brand stores by the Grundman company, owned by Get Pro, and all will be designed according to a uniform global standard. Two of the branches to be opened in the coming years will serve as outlet stores (their location has not yet been determined).